graphic design

I’ve built a career in graphic design that blends creativity with strategic brand development. My experience spans from designing training assets and visual merchandising materials for global brands like Levi’s to leading merchandise design for a diverse range of clients. As Lead Designer at Tribe & Tribute, I specialise in crafting compelling brand identities through apparel and merchandise, ensuring every design aligns with the client’s vision while resonating with their audience. My work is driven by a passion for thoughtful design, blending aesthetic appeal with commercial impact.

'RECLAIM' designs

Initial designs for a start-up health drink company, with a focus on high-quality ingredients and science-backed formulae. There was a specific focus on clean, premium visuals.

Prospective ss25 campaign

Created for an interview scenario.

SYLT

SYLT is a UK-based company specialising in pickling. Their ethos revolves around ensuring pickling is accessible to the masses, achieved through their sale of readily-made pickling liquids. The vision for their merchandise was bright, punchy visuals accentuated by original illustration.

PROSPECTIVE BAKERY REBRAND
all stars boxing club

All Stars Boxing is a UK-based boxing gym with a rich history of training champions and fostering a strong community spirit. The challenge was to develop a range of merchandise that captured the gym’s legacy while resonating with both seasoned fighters and newcomers. The final collection brings together bold graphics and classic athletic influences, to be proudly worn by members and supporters alike.

red fin cider

Red Fin Cider is a UK company creating ciders for an ‘outdoorsy’ audience - with their namesake itself a reference to surfing. The task at hand was to create a series of merchandise that reflected this audience, whilst straying away from apples or ‘bland’ imagery. With particular agreed inspiration from my All Stars campaign, I commenced the creation of a series of graphics for merchandise, tote bags, and so on. I worked over a three month period with Red Fin, culminating in the use of my designs for their merchandise.

OPPLY

Opply is a UK-based tech company revolving around AI-powered SME food chain automation. Their brief was creating a series of clean infographics for their social media, as well as prospective ads for public transport/real-world advertisting.